Privacy & Cookie Policy

Initiative Sports Marketing

Last updated: 13 March 2026

1. Introduction

Initiative Sports Marketing respects your privacy and is committed to protecting your personal data. This Privacy & Cookie Policy explains how we collect, use, and safeguard your personal information when you visit our website.

This website is operated by:

Andrew Mallandaine
Initiative Sports Marketing
Email: andrew@initiativesportsmarketing.com

We comply with applicable data protection legislation including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Personal Information We Collect

The website collects limited personal information only where voluntarily provided.

This may include:

First name
Last name
Email address
Phone number (if provided through contact forms or calls)

We do not intentionally collect sensitive personal data through this website.

3. How We Collect Your Information

We may collect personal information when you:

Submit a contact form on our website
Send us an email
Provide your contact details when requesting a call
Contact us directly by telephone

4. How We Use Your Information

Your personal information may be used to:

Respond to enquiries
Communicate regarding services or information you requested
Arrange calls or follow-up communications
Improve the functionality and performance of the website

We do not sell, rent, or trade personal data to third parties.

5. Legal Basis for Processing (UK GDPR)

Under the UK GDPR, we process personal data based on the following lawful basis:

Legitimate Interest to respond to enquiries and communicate with individuals who contact us regarding services.

Where required, we may also rely on:

Consent for certain cookies or marketing communications where applicable.

6. Data Storage and Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, or disclosure.

Personal data submitted through the website may be stored within secure email systems, hosting providers, or website management systems used to operate the site.

7. Data Retention

We retain personal data only for as long as reasonably necessary to respond to enquiries and maintain business communication records.

If you request deletion of your data, we will remove it unless we are required to retain it for legal, administrative, or legitimate business purposes.

8. Sharing of Personal Data

We do not sell or distribute personal information.

However, information may be processed by trusted service providers where necessary to operate the website, including:

Website hosting providers
Email service providers
IT service providers

These providers are required to process data securely and in compliance with applicable data protection laws.

9. Cookies

Our website may use cookies and similar technologies to ensure the proper functioning of the website and to improve user experience.

Cookies are small text files placed on your device when you visit a website.

Cookies used on this website may include:

Essential Cookies

These cookies are necessary for the website to function properly and cannot be switched off.

Analytics or Performance Cookies

These cookies may help us understand how visitors interact with the website, allowing us to improve its performance and usability.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of the website.

10. Cookie Consent

Where required by law, visitors will be presented with a cookie consent notice allowing them to accept or manage cookie preferences.

By continuing to use the website after accepting cookies, you consent to the use of cookies in accordance with this policy.

11. Your Data Protection Rights

Under UK GDPR, you have the right to:

Request access to the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data
Object to processing in certain circumstances
Request restriction of processing where applicable

To exercise these rights, please contact:

andrew@initiativesportsmarketing.com

12. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites.

13. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. Any updates will be posted on this page and will take effect immediately upon publication.